- The Value function
- Carrier of value = change in wealth or welfare1
- e.g. our response to attributes like brightness, loudness or temperature, past experience contexts, defines an adaptation level or reference point
- An object is felt based on the feeling one has already adapted to.2
- Same principle applies to non-sensory attributes like health, prestige and wealth
- Strictly: value = \(f(\text{Asset position},\text{Change})\)
- However, preference order is not altered by variation in asset position
- Certainty equivalent of \((1000,0.5)\) lies between \(300\) and \(400\) (when it should have been \(500\)) in a wide range of asset positions.
- \(\implies\) Approximation: ignore the asset position and only take change, will give a satisfactory approximation.
- Many sensory and perceptual dimensions share:
- psychological response is a concave function of magnitude of physical change3
- e.g. \(3\degree\) vs \(6\degree\) is easier to discriminate than \(13\degree\) vs \(16\degree\)
- Similarly
- Difference in gain of \(100\) vs \(200\) appears to be significant when compared to \(1100\) vs \(1200\)
- And difference in loss of \(100\) vs \(200\) appears to be significant when compared to loss of \(1100\) vs \(1200\) unless the larger loss is intolerable
- \(\implies\) Value function for changes in wealth
- concave above reference point (\(v''(x) \lt 0\) for \(x\gt 0\))
- convex below it (\(v''(x) \gt 0\) for \(x \lt 0\))
- Marginal value of gains and loss generally decreases with their magnitude
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Value functions derived from risky choices shares the same characteristics
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doubt In PT, are the outcomes mutually exclusive?¶
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The following prospects, \(A\) vs \(B\) and \(C\) vs \(D\)
Gamble Prospect Votes A \((6000,0.25)\) 18% B \((4000, 0.25; 2000, 0.25)\) 82% C \((-6000, 0.25)\) 70% D \((-4000, 0.25, -2000, 0.25)\) 30% -
\(\pi(0.25)v(6000) \lt\) \(\pi(0.25)[v(4000) + v(2000)]\)
- \(\pi(0.25)v(-6000) \gt\) \(\pi(0.25)[v(-4000) + v(-2000)]\)
- So, \(v(6000) \lt v(4000) + v(2000)\) (Concave)
- And \(v(-6000) \gt v(-4000) + v(-2000)\) (Convex)
- Utility function should leave room for special circumstances' effects on preferences
- Person who needs \(\$60,000\) to buy a house, will reveal an exceptionally steep rise in utility near the critical value.
- Similarly, aversion to losses may increase sharply near the loss that is intolerable (compels him to sell his house)
- \(\implies\) Derived value function of an individual doesn't reflect "pure attitudes to money" (as it is affected by additional consequences)
- These create convex regions in value for gains and concave regions in value for losses
- K&T propose that Value function is
- Defined on deviations from reference point; \(0\) is the reference point in this case
- concave \(\to\) gains. convex \(\to\) losses4
- steeper for losses than for gains5
- If \(x \gt y \gt 0\) (proof for (3))
- \(\implies v(y) + v(-y) \gt v(x) + v(-x)\)
- For \(y=0,\) \(-v(-x) \gt v(x)\)
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Let \(y\) approach \(x\) \(\to\) \(v'(-x) \gt v'(x)\)
- K&T focus on changes:
"Chances are the way Humans experience life"
- K&T focus on changes:
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Say someone is earning 80000 and gets a 5000 bonus. According to Neoclassicals, it may not be a big amount as this is a one-time thing and when compared to the lifetime wealth expectancy, it is nothing.
- However, when she compares it to her current scenario, she says "Wow! An extra 5000!"
- Empirical Evidence
- Detailed analysis of von Neumann-Morgenstern utility functions for changes to wealth
- Functions obtained from 30 decision makers (5 independent studies)
- Observations
- most gains were concave
- most losses were convex
- only three individuals exhibited risk aversion for both gains and losses
- except one, utility was considerably steeper for losses than for gains
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Consistent with the basic assumptions of perception or judgement ↩
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E.g. Dip each of the hands in hot and cold water, and then dip both hands in the same lukewarm water. Both get a different sensation ↩
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I.e. it is felt harder at extremes but not in intermediate points ↩
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Diminishing marginal sensitivity \(\implies\) risk-aversion in gains, risk-seeking in losses ↩
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Losses loom larger than gains. One experience from losing has a greater aggravation than the pleasure of gaining the same amount \(\implies\) most people find symmetric bets distinctly unattractive. aversiveness increases with the size of the stake. ↩