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  • The Value function
    • Carrier of value = change in wealth or welfare1
    • e.g. our response to attributes like brightness, loudness or temperature, past experience contexts, defines an adaptation level or reference point
      • An object is felt based on the feeling one has already adapted to.2
    • Same principle applies to non-sensory attributes like health, prestige and wealth
    • Strictly: value = \(f(\text{Asset position},\text{Change})\)
    • However, preference order is not altered by variation in asset position
      • Certainty equivalent of \((1000,0.5)\) lies between \(300\) and \(400\) (when it should have been \(500\)) in a wide range of asset positions.
      • \(\implies\) Approximation: ignore the asset position and only take change, will give a satisfactory approximation.
    • Many sensory and perceptual dimensions share:
      • psychological response is a concave function of magnitude of physical change3
      • e.g. \(3\degree\) vs \(6\degree\) is easier to discriminate than \(13\degree\) vs \(16\degree\)
    • Similarly
      • Difference in gain of \(100\) vs \(200\) appears to be significant when compared to \(1100\) vs \(1200\)
      • And difference in loss of \(100\) vs \(200\) appears to be significant when compared to loss of \(1100\) vs \(1200\) unless the larger loss is intolerable
    • \(\implies\) Value function for changes in wealth
      • concave above reference point (\(v''(x) \lt 0\) for \(x\gt 0\))
      • convex below it (\(v''(x) \gt 0\) for \(x \lt 0\))
      • Marginal value of gains and loss generally decreases with their magnitude
    • Value functions derived from risky choices shares the same characteristics

      • doubt In PT, are the outcomes mutually exclusive?

      • The following prospects, \(A\) vs \(B\) and \(C\) vs \(D\)

        Gamble Prospect Votes
        A \((6000,0.25)\) 18%
        B \((4000, 0.25; 2000, 0.25)\) 82%
        C \((-6000, 0.25)\) 70%
        D \((-4000, 0.25, -2000, 0.25)\) 30%
      • \(\pi(0.25)v(6000) \lt\) \(\pi(0.25)[v(4000) + v(2000)]\)

      • \(\pi(0.25)v(-6000) \gt\) \(\pi(0.25)[v(-4000) + v(-2000)]\)
      • So, \(v(6000) \lt v(4000) + v(2000)\) (Concave)
      • And \(v(-6000) \gt v(-4000) + v(-2000)\) (Convex)
        • Utility function should leave room for special circumstances' effects on preferences
        • Person who needs \(\$60,000\) to buy a house, will reveal an exceptionally steep rise in utility near the critical value.
      • Similarly, aversion to losses may increase sharply near the loss that is intolerable (compels him to sell his house)
        • \(\implies\) Derived value function of an individual doesn't reflect "pure attitudes to money" (as it is affected by additional consequences)
      • These create convex regions in value for gains and concave regions in value for losses
        • K&T propose that Value function is
      • Defined on deviations from reference point; \(0\) is the reference point in this case
      • concave \(\to\) gains. convex \(\to\) losses4
      • steeper for losses than for gains5
        • If \(x \gt y \gt 0\) (proof for (3))
      • \(\implies v(y) + v(-y) \gt v(x) + v(-x)\)
      • For \(y=0,\) \(-v(-x) \gt v(x)\)
      • Let \(y\) approach \(x\) \(\to\) \(v'(-x) \gt v'(x)\)

        • K&T focus on changes:

          "Chances are the way Humans experience life"

      • Say someone is earning 80000 and gets a 5000 bonus. According to Neoclassicals, it may not be a big amount as this is a one-time thing and when compared to the lifetime wealth expectancy, it is nothing.

      • However, when she compares it to her current scenario, she says "Wow! An extra 5000!"
      • Empirical Evidence
        • Detailed analysis of von Neumann-Morgenstern utility functions for changes to wealth
        • Functions obtained from 30 decision makers (5 independent studies)
        • Observations
      • most gains were concave
      • most losses were convex
      • only three individuals exhibited risk aversion for both gains and losses
      • except one, utility was considerably steeper for losses than for gains

  1. Consistent with the basic assumptions of perception or judgement 

  2. E.g. Dip each of the hands in hot and cold water, and then dip both hands in the same lukewarm water. Both get a different sensation 

  3. I.e. it is felt harder at extremes but not in intermediate points 

  4. Diminishing marginal sensitivity \(\implies\) risk-aversion in gains, risk-seeking in losses 

  5. Losses loom larger than gains. One experience from losing has a greater aggravation than the pleasure of gaining the same amount \(\implies\) most people find symmetric bets distinctly unattractive. aversiveness increases with the size of the stake.